LIFE Headwear is created by LIFE Originals, the official global licensed partner for Headwear of LIFE magazine. For generations, LIFE was always more than a magazine. Its iconic imagery created a unique window into the world and shaped the way we see culture, storytelling and timeless style.

Today, we are bringing back that spirit; not as something to be seen from afar, but as something to be loved, worn and introduced to a new audience.

For us, LIFE caps are much more than an accessory – they are conversation pieces, connecting past and present through photography and design.

Every LIFE cap is crafted for the premium market, using high quality materials and careful attention to detail. We believe that a brand with the cultural legacy of LIFE deserves product that reflects the same level of quality, authenticity and respect for its history.

Our commitment to ethical sourcing is not an afterthought. All of our products are made from recycled, sustainable and environmentally responsible materials including the swing tags attached to every cap and the packaging they arrive in.
By combining heritage, premium craftsmanship and environmental responsibility, we are committed to ensure that the spirit of LIFE continues for generations to come.

Together we are on our LIFE journey….

First published in 1883, LIFE magazine began as a general interest publication. In 1936 publisher Henry Luce transformed LIFE into the world’s first all-photographic news magazine that featured some of the most celebrated writers, illustrators and cartoonists of its time, including Charles Dana Gibson, Norman Rockwell and Ernest Hemingway.

In many ways, LIFE was the forerunner of today’s social media. LIFE didn’t just report history - they illustrated it!

To see LIFE; to see the world.